The REWORK Podcast

Currently Playing: You've launched... now what? – REWORK

The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early numbers steer the ship, making space for rest after the push, and remembering that shipping is just the start, not the finish line. *Key Takeaways* 00:00 – Episode highlights 00:58 – What happens shortly after launch 03:07 – Dialing the team back 06:16 – Product touch ups and enhancements 07:37 – Returning to a familiar work rhythm 08:42 – Balancing the product push with real breaks 12:12 – Not letting early signups call the shots 22:42 – Sticking with what works for your team 24:19 – Putting the product ahead of quick money moves 30:00 – Why launch buzz doesn’t last forever *Links and Resources* The Great Falls of Boeing, Intel, and Apple from David Heinemeier Hansson's HEY World — https://world.hey.com/dhh/the-great-falls-of-boeing-intel-and-apple-4c18ca39 Fizzy is a modern spin on kanban. Try it for free at https://www.fizzy.do Record or upload a video question for Jason and David — https://www.37signals.com/podcastquestion Get a free Basecamp account at https://www.basecamp.com Books by 37signals – https://37signals.com/books 30-day free trial of HEY – https://www.hey.com/ Once. com – https://once.com/ Campfire – https://once.com/campfire HEY – https://www.hey.com/ The REWORK podcast – https://37signals.com/podcast/ Get some REWORK podcast merch – https://37signals.com/podcast/shop *Let's be social!* Twitter/X: https://x.com/37signals Instagram: https://www.instagram.com/37signalshq/ Rework is a production of 37signals. You can find show notes and transcripts on our website https://www.37signals.com/ Leave us a video question at www.37signals.com/podcastquestion or send an email to rework@37signals.com, and we might answer it on a future episode.