A podcast by 37signals about the better way to work and run your business. Featuring Jason Fried and David Heinemeier Hansson, cofounders of 37signals (makers of Basecamp and HEY) and authors of books REWORK and It Doesn't Have to Be Crazy at Work. Hosted by 37signals' employee Kimberly Rhodes.
Curated by: 37signals (132 videos)
Bigger isn't always better. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share the drawbacks of chasing high-profile, enterprise deals. The two founders explain why they prefer their business model that's built around serving smaller clients. *Key Takeaways* 00:35 – The biggest clients can quickly become the biggest burden and the biggest risk 07:10 – The hidden costs of “whale-sized” clients 12:35 – Things to consider when defining your ideal client 17:02 – Knowing what types of clients you'll enjoy working with 19:53 – How venture capital funding can make a difference when choosing your ideal clients *Links and Resources* "Don't have a biggest customer" from Jason Fried's HEY World – https://world.hey.com/jason/don-t-have-a-biggest-customer-99d1cafe "A static business is a healthy business" from Jason Fried's HEY World – https://world.hey.com/jason/a-static-business-is-a-healthy-business-c0c2961b Books by 37signals – https://37signals.com/books 30-day free trial of HEY – https://www.hey.com/ Sign up for a 30-day free trial at Basecamp.com Once. com – https://once.com/ Campfire – https://once.com/campfire HEY – https://www.hey.com/ The REWORK podcast – https://37signals.com/podcast/ *Let's be social!* Twitter/X: https://x.com/37signals Instagram: https://www.instagram.com/37signalshq/ Newsletter: https://www.basecamp.com/newsletter Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X. If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.