A podcast by 37signals about the better way to work and run your business. Featuring Jason Fried and David Heinemeier Hansson, cofounders of 37signals (makers of Basecamp and HEY) and authors of books REWORK and It Doesn't Have to Be Crazy at Work. Hosted by 37signals' employee Kimberly Rhodes.
Curated by: 37signals (132 videos)
Release day always looks smooth from the outside. Behind the scenes, there’s a lot packed into a short window. In this episode, Jason Fried and David Heinemeier Hansson share how 37signals approaches the final stretch of putting a product out into the world, using Fizzy as a recent example. They talk about narrowing features, resisting the urge to hype dates too early, and why steady word of mouth matters more than chasing algorithms. *Key Takeaways* 00:00 – Episode highlights 00:40 – How Fizzy’s launch came together 02:58 – Choosing what really needs to ship in V1 09:40 – The downside of announcing dates too far ahead 13:36 – How algorithms have reshaped marketing 25:05 – Building buzz through word of mouth 31:41 – It all comes down to building a solid product *Links and Resources* Fizzy is a modern spin on kanban. Try it for free at https://www.fizzy.do Record or upload a video question for Jason and David — https://www.37signals.com/podcastquestion Get a free Basecamp account at https://www.basecamp.com Books by 37signals – https://37signals.com/books 30-day free trial of HEY – https://www.hey.com/ Once. com – https://once.com/ Campfire – https://once.com/campfire HEY – https://www.hey.com/ The REWORK podcast – https://37signals.com/podcast/ Get some REWORK podcast merch – https://37signals.com/podcast/shop *Let's be social!* Twitter/X: https://x.com/37signals Instagram: https://www.instagram.com/37signalshq/ Rework is a production of 37signals. You can find show notes and transcripts on our website https://www.37signals.com/ Leave us a video question at www.37signals.com/podcastquestion or send an email to rework@37signals.com, and we might answer it on a future episode.