A podcast by 37signals about the better way to work and run your business. Featuring Jason Fried and David Heinemeier Hansson, cofounders of 37signals (makers of Basecamp and HEY) and authors of books REWORK and It Doesn't Have to Be Crazy at Work. Hosted by 37signals' employee Kimberly Rhodes.
Curated by: 37signals (132 videos)
Making it easy for customers to leave might sound like the wrong move, but it's actually a sign of confidence. This week, Jason Fried and David Heinemeier Hansson talk about why removing friction, especially on the way out, builds more trust. They get into cancellation flows, keeping customers by choice instead of pressure, and why people are more likely to share their positive experience when you don't make it hard to go. *Key Takeaways* 00:00 – Episode preview 00:41 – Leaving should be just as easy as signing up 04:09 – Offering a pause instead of forcing a full cancellation 12:19 – Simplifying the buying experience from the start 16:02 – How transparency builds long-term loyalty 19:19 – Creating experiences that make people want to come back *Links and Resources* Record or upload a video question for Jason and David — https://www.37signals.com/podcastquestion Watch The REWORK podcast on YouTube — https://www.youtube.com/playlist?list=PLwo5Hcps5IkBBAv1-_HPOMvC4Rn1p8lsQ Basecamp is the no-nonsense project management system. Sign up for free at https://www.basecamp.com HEY is a fresh take on email. Sign up for a 30-day free trial – https://www.hey.com/ Fizzy is a modern spin on kanban. Try it for free at https://www.fizzy.do Books by 37signals – https://37signals.com/books The REWORK podcast – https://37signals.com/podcast/ Jason Fried on X – https://x.com/jasonfried David Heinemeier Hansson on X – https://x.com/dhh Rework is a production of 37signals. You can find show notes and transcripts on our website https://www.37signals.com/ Leave us a video question at www.37signals.com/podcastquestion or send an email to rework@37signals.com, and we might answer it on a future episode.