A podcast by 37signals about the better way to work and run your business. Featuring Jason Fried and David Heinemeier Hansson, cofounders of 37signals (makers of Basecamp and HEY) and authors of books REWORK and It Doesn't Have to Be Crazy at Work. Hosted by 37signals' employee Kimberly Rhodes.
Curated by: 37signals (132 videos)
37signals' co-founders Jason Fried and David Heinemeier Hansson are back to talk about the ins and outs of offering a product for free. In this episode of The REWORK Podcast, they break down why they decided to reintroduce a free Basecamp plan, how offering free access can actually drive sales, and balancing analytics with instincts. *Key Takeaways* 00:45 – The original philosophy behind Basecamp’s free plan 03:14 – Going beyond the free trial 07:36 – Tracking analytics without getting lost in the numbers 12:48 – The true cost of offering something for free 19:13 – Pricing strategies for new products 37signals is building *Links and Resources* Get a free Basecamp account at https://www.basecamp.com Books by 37signals – https://37signals.com/books 30-day free trial of HEY – https://www.hey.com/ Once. com – https://once.com/ Campfire – https://once.com/campfire HEY – https://www.hey.com/ The REWORK podcast – https://37signals.com/podcast/ *Let's be social!* Twitter/X: https://x.com/37signals Instagram: https://www.instagram.com/37signalshq/ Newsletter: https://www.basecamp.com/newsletter Rework is a production of 37signals. You can find show notes and transcripts on our website. If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.