A podcast by 37signals about the better way to work and run your business. Featuring Jason Fried and David Heinemeier Hansson, cofounders of 37signals (makers of Basecamp and HEY) and authors of books REWORK and It Doesn't Have to Be Crazy at Work. Hosted by 37signals' employee Kimberly Rhodes.
Curated by: 37signals (132 videos)
When it comes to business, it’s important to consider not only what customers would gain by using your product or service, but also what they're giving up. In this episode of The REWORK Podcast, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, chat about understanding your customer's needs and motivations. They highlight that your competition isn't always who you think it is, and they discuss ways to position your product to address the customer's actual challenges. *Key Takeaways* 00:40 - The habit of the present. What people are already doing? 02:19 - A customer's alternative isn't always your direct competitor 05:06 - 37signals competition now vs. when the company started 06:29 - Being open to something new often requires breaking a habit 12:13 - Considering what people are replacing when developing 37signals newest products 14:00 - How dogfooding your product helps you figure out what it needs 17:33 - Using free trials, 1:1 demos, and group classes to give potential customers experience with your product *Links and Resources* Jason's post about what your product replaces on X - https://x.com/jasonfried/status/1848075568899572027 Basecamp classes with live Q&A - https://basecamp.com/classes Books by 37signals - https://37signals.com/books Sign up for a 30-day free trial at Basecamp.com Once. com – https://once.com/ Campfire – https://once.com/campfire HEY – https://www.hey.com/ The REWORK podcast – https://37signals.com/podcast/ *Let's be social!* Twitter/X: https://x.com/37signals Instagram: https://www.instagram.com/37signalshq/ Newsletter: https://www.basecamp.com/newsletter Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X. If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.