A podcast by 37signals about the better way to work and run your business. Featuring Jason Fried and David Heinemeier Hansson, cofounders of 37signals (makers of Basecamp and HEY) and authors of books REWORK and It Doesn't Have to Be Crazy at Work. Hosted by 37signals' employee Kimberly Rhodes.
Curated by: 37signals (137 videos)
Getting a new customer through the door is one thing, but making sure they understand how things work is another. In this episode, Jason Fried and David Heinemeier Hansson break down how (and why) 37signals redesigned the onboarding experience with their latest version of Basecamp, why onboarding is one of the easiest things to overlook, and what it looks like when founders stay personally connected to that first impression. *Key Takeaways* 00:00 – Episode preview 00:40 – What Basecamp's onboarding looked like before, and what changed with Basecamp 5 04:47 – Why onboarding is one of the hardest things to get right 09:30 – Why the people who built it are best suited to showcase it to customers 12:19 – Using onboarding to introduce who you are, not just what you built *Links and Resources* Record or upload a video question for Jason and David — https://www.37signals.com/podcastquestion Watch The REWORK podcast on YouTube — https://www.youtube.com/playlist?list=PLwo5Hcps5IkBBAv1-_HPOMvC4Rn1p8lsQ Basecamp is the no-nonsense project management system. Sign up for free at https://www.basecamp.com HEY is a fresh take on email. Sign up for a 30-day free trial – https://www.hey.com/ Fizzy is a modern spin on kanban. Try it for free at https://www.fizzy.do Books by 37signals – https://37signals.com/books The REWORK podcast – https://37signals.com/podcast/ Jason Fried on X – https://x.com/jasonfried David Heinemeier Hansson on X – https://x.com/dhh Rework is a production of 37signals. You can find show notes and transcripts on our website https://www.37signals.com/ Leave us a video question at www.37signals.com/podcastquestion or send an email to rework@37signals.com, and we might answer it on a future episode.