A podcast by 37signals about the better way to work and run your business. Featuring Jason Fried and David Heinemeier Hansson, cofounders of 37signals (makers of Basecamp and HEY) and authors of books REWORK and It Doesn't Have to Be Crazy at Work. Hosted by 37signals' employee Kimberly Rhodes.
Curated by: 37signals (132 videos)
Before introducing a new product feature, it’s essential to first understand the problem you're trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design. *Key Takeaways* 00:44 – The original product design plan and what changed along the way 02:31 – The difference between specifying the outcome and diagnosing the actual problem 06:27 – The design meeting where the team got to the root of the problem 08:32 – Why executive involvement early in the process adds value 13:39 – Pivoting on an original idea while maintaining the original appetite 16:04 – Creativity often comes when you've hit a roadblock 20:07 – The power of Power Through New *Links and Resources* 30-day free trial of HEY – https://www.hey.com/ Books by 37signals – https://37signals.com/books Sign up for a 30-day free trial at Basecamp.com Once. com – https://once.com/ Campfire – https://once.com/campfire HEY – https://www.hey.com/ The REWORK podcast – https://37signals.com/podcast/ *Let's be social!* Twitter/X: https://x.com/37signals Instagram: https://www.instagram.com/37signalshq/ Newsletter: https://www.basecamp.com/newsletter Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X. If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.