A podcast by 37signals about the better way to work and run your business. Featuring Jason Fried and David Heinemeier Hansson, cofounders of 37signals (makers of Basecamp and HEY) and authors of books REWORK and It Doesn't Have to Be Crazy at Work. Hosted by 37signals' employee Kimberly Rhodes.
Curated by: 37signals (132 videos)
In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design. *Key Takeaways* 00:28 - The process of naming a product 03:05 - Researching domain names and trademarks 07:14 - The style of a product name 10:04 - The journey from the working title to the official title 13:11 - Designing and updating branding logos 20:48 - Gathering input on the name *Links and Resources* Once. com – https://once.com/ Campfire – https://once.com/campfire Jason Fried on Twitter/X – https://x.com/jasonfried David Heinemeier Hansson on Twitter/X – https://x.com/dhh Books by 37signals - https://37signals.com/books Sign up for a 30-day free trial at Basecamp.com HEY – https://www.hey.com/ The REWORK podcast – https://37signals.com/podcast/ *Let's be social!* Twitter: https://x.com/37signals Tiktok: https://www.tiktok.com/@37signalshq Instagram: https://www.instagram.com/37signalshq/ Newsletter: https://www.basecamp.com/newsletter Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X. If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.