A podcast by 37signals about the better way to work and run your business. Featuring Jason Fried and David Heinemeier Hansson, cofounders of 37signals (makers of Basecamp and HEY) and authors of books REWORK and It Doesn't Have to Be Crazy at Work. Hosted by 37signals' employee Kimberly Rhodes.
Curated by: 37signals (132 videos)
REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content. *Key Takeaways* 00:37 - What Founder-Led Marketing means for 37signals 02:43 - The journey to finding the authentic voice of the brand 09:24 - Why paid advertising doesn’t always work as intended 16:50 - The love/hate relationship of posting content 27:19 - There are different decorums for different platforms *Links and Resources* Saddleback Leather Company - https://www.youtube.com/watch?v=a11wlngpuSY Books by 37signals - https://37signals.com/books Sign up for a 30-day free trial at Basecamp.com Once. com – https://once.com/ Campfire – https://once.com/campfire HEY – https://www.hey.com/ The REWORK podcast – https://37signals.com/podcast/ *Let's be social!* Twitter: https://x.com/37signals Tiktok: https://www.tiktok.com/@37signalshq Instagram: https://www.instagram.com/37signalshq/ Newsletter: https://www.basecamp.com/newsletter Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X. If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.