A podcast by 37signals about the better way to work and run your business. Featuring Jason Fried and David Heinemeier Hansson, cofounders of 37signals (makers of Basecamp and HEY) and authors of books REWORK and It Doesn't Have to Be Crazy at Work. Hosted by 37signals' employee Kimberly Rhodes.
Curated by: 37signals (132 videos)
Product launches can be a delicate dance between anticipation and anxiety. Today on The Rework Podcast, Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to explore the intricacies of knowing when a product is ready for launch. Listen in to learn the art of patience with the "Give It Five Minutes" principle and the necessity of building a "bucket of arrogance" to weather feedback storms during challenging launch phases. Don’t miss out on Jason and David's unparalleled insights as they delve into nuances involved in bringing a new product to the market. Key Takeaways: Launching with impact—assessing quality, avoiding embarrassment, and infusing novelty are key elements in launching a memorable product to the market. By embracing a "swarm" approach, the team addresses and rectifies issues promptly during the initial launch ensuring a smoother user experience. "You can't design on people's requests. You have to design on their behalf"—how using a selective approach to customer feedback allows for more thoughtful and user-centric product development. Rejecting the concept of roadmaps, in favor of flexible product evolution. "Give it Five Minutes": why acknowledging the temporal unreliability of early feedback, especially during a launch, is crucial. How building a “bucket of arrogance” helps with weathering feedback storms. How prioritizing qualitative feedback over quantitative metrics during a product launch helps to address issues without compromising the product's integrity. Timestamps: 01:31 - The best way to tell if you're ready to launch 04:10 - How launching is different depending on your size and scale 07:00 - Erring on the side of launching a little too early 08:24 – Dealing with bugs with a new product 11:20 - Handling customer feedback and suggestions 18:35 - Give it five minutes 23:26 - Self confidence in product design and development 26:34 - Following the numbers and data after a launch Links and Resources: Give it Five Minutes –https://signalvnoise.com/posts/3124-give-it-five-minutes Live with it for a while | From Jason's HEY World: – https://world.hey.com/jason/live-with-it-for-a-while-a9191f5f Software Has Bugs | REWORK – https://37signals.com/podcast/software-has-bugs/ This again, Apple? | REWORK – https://37signals.com/podcast/this-again-apple/ Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X. If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail, or send us a text at 708-628-7850 or email, and we might answer it in a future episode. Books by 37signals - https://37signals.com/books Sign up for a 30-day free trial at Basecamp.com or HEY.com