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Currently Playing: Should you remove questions from your quiz just to get cheaper leads?

Should you remove questions from your quiz just to get cheaper leads? Not necessarily. Fewer questions can lower your CPL, but it can also mean lower-quality, less-qualified leads. If your leads are too expensive, I'd look at your creative strategy first. In this Q&A, I explain why creative diversity matters, and why relying entirely on AI-generated ads can leave something important missing: the human element. AI can help you create a huge volume of creatives, but don't forget to test ads featuring real people too. Join Leadbase Free for more lead gen strategies 👇 https://www.skool.com/leadbase #LeadGeneration #FacebookAds #MetaAds #AdCreative #AI #Marketing