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Currently Playing: Are Meta Instant Forms always cheaper?

Think Meta Instant Forms are always cheaper? Not necessarily. In this Q&A, Nazim was paying around $120 per lead for B2C cash-out refinance leads while selling them for around $60. One of the changes we discussed: testing a landing page instead of relying entirely on Instant Forms. Landing pages can give Meta different signals and can help you qualify and train the pixel toward the type of leads you actually want. We've seen this make a huge difference — one example went from around $100 per lead on Instant Forms to $20 after moving to a landing page. If you're struggling with CPL or lead quality, don't assume Instant Forms are automatically the answer. Test the funnel. Join Leadbase Free for more lead generation strategies 👇 [Join Leadbase Free](https://www.skool.com/leadbase?utm_source=chatgpt.com) #FacebookAds #MetaAds #LeadGeneration #LeadGen #LandingPages