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Currently Playing: The Four Ad Formats I Test Frequently

We changed one thing in our ad testing process… $164 CPL → $35 CPL. 🤯📉 And this wasn’t just about lowering costs. The ads also fatigued much slower, which meant we could keep testing and scaling without constantly running out of creative. This is the exact SOP we use internally—and I posted the full playbook for free. 👇 Get the full playbook here: https://www.skool.com/leadbase