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Currently Playing: How Do I Know When to Scale or Kill an Ad

👉 Join Leadbase Pro & Get Your First Client + All Our Templates: https://www.skool.com/leadbase-pro 🎯 Comprehensive Course Content 💬 Private Skool Community 📞 Weekly Live Calls Not ready for Pro?💥 Join our free Skool Community to access our ‘Build A Lead Gen Business’ Course & much more: https://www.skool.com/leadbase Recommended by Leadbase Landing Pages: (UNBOUNCE) 20% off your first 3 months https://unbounce.grsm.io/la56str97m5n Lead Follow Up: (GO HIGH LEVEL) https://www.gohighlevel.com/?fp_ref=e... Quiz Software: (LEADCAPTURE) https://leadcapture.io/?via=leadbase - use the code LEADBASE20 to get 20% off Cold Email: (INSTANTLY) https://instantly.ai/?via=leadbase Best Credit Card For Lead Gen: https://americanexpress.com/en-ca/referral/business-platinum?ref=rYANM2K0x&XLINK=MYCP www.getleadbase.com In this Ryan Answers episode, I answer a great question about when to scale Facebook ads, when to kill underperforming ads, and how to judge lead quality during the testing phase. If you are running Meta lead gen campaigns and are not sure whether to keep pushing an ad or kill it, this video will clear that up. We cover CTR vs cost per lead, how to choose winning ad sets, why OTP verification matters, when to start selling leads to a buyer, and how to improve quality without changing too many variables at once. There is also some great discussion around lead pricing, audience network, and whether you should turn ads off overnight to improve speed to lead. If you’re running life insurance ads, building funnels, or trying to get better results from Meta lead generation, this one will help.