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Currently Playing: Fixing a First Client’s Lead Costs with Andrew 1080p

Andrew had a problem a lot of lead gen advertisers run into. 👀 His CPL jumped from $15 → $60 after launching ads for a client. The issue? His Facebook lead form had too many qualifying questions. 😬 The fix: ✅ Keep lead forms simple ✅ Use OTP verification ✅ Move more qualification to a landing page if needed ✅ Separate image and video creatives into different ad sets Sometimes lowering CPL isn’t about finding a new hack, it’s about removing friction. 🎯 Want more real lead gen breakdowns? 👇 https://www.skool.com/leadbase