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Curated by: Leadbase (426 videos)
What happens when multiple businesses want the same leads? Let them compete for them. This bidding system actually came from a customer who was willing to pay more just to stop us from selling leads to his competitor. So instead of picking favorites, they built a system where businesses can bid for leads. Want exclusivity? Be the top bidder. It's basically Google Ads for leads: let the market determine the price. Some markets might be $100. Others might be $500+. The beauty is that the market sets the value.