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150 landing page visitors. Zero booked calls. Should you switch your Meta campaign to optimize for landing page views instead? No. If your goal is booked calls, you want to optimize for booked calls, not traffic or landing page views. In this Q&A, I break down what could actually be hurting your conversion rate, including: 📱 Weak mobile experience 🎯 Unclear offer 📄 Cluttered landing page 📅 Booking calendar not visible above the fold Small landing page changes can have a huge impact when you're sending paid traffic. Don't change your optimization event just because the page isn't converting. Fix the page and keep testing. Join Leadbase Free for more lead gen strategies 👇 https://www.skool.com/leadbase