The Mid Century Vault

Currently Playing: 105 The Surprise Corporate History of 60s Tie Dye!

Tie dye is more than just a colorful fabric—it was the visual language of the 1960s anti-establishment. But did you know a corporation actually jump started the hippie movement's favorite look? Host Philip Mershon takes you on a groovy trip through the counterculture era to explore how a thousands-year-old resist dyeing technique exploded in Greenwich Village, Haight-Ashbury, and a 46-acre Los Angeles artist collective known as "The Farm." We'll hang out with the ghosts of Cass Elliot, Linda Ronstadt, a pre-fame Harrison Ford, and Tie Dye Annie to see how the Lovin’ Spoonful's John Sebastian got hooked on the craft. We also look at how mass production and societal changes killed the trend. 💬 We need your help! The YouTube algorithm has been tough on us lately, so if you enjoyed this trip down memory lane, please hit the LIKE button, HYPE the video, hit SUBSCRIBE, tell all your friends and leave a comment with your own tie-dye stories! Shoutout to friend of the channel, HJG, for this groovy video suggestion!