The Mid Century Vault

Currently Playing: 080 Wacky Packages: The 1973 Trend That Trolled Every Brand in America

Before memes, there were Wacky Packages. In 1973, these satirical stickers were more than a hobby—they were a currency. From "Minute Lice" to "Cover Ghoul," Philip Mershon explores how Topps used MAD Magazine-style humor to flip the script on 70s advertising. Learn why school principals feared them, corporations sued them, and why collectors today favor a "Band Ache" sticker. Featuring: Art Spiegelman, Norman Saunders, and the Topps creative team. 🔗 Link to MAD Magazine Episode: https://youtu.be/A_tPQAczLlM?si=JQZCXBeWHsW2b6cJ 🔗 Deep Dive: wackypacks.com Subscribe to The Mid-Century Vault for your weekly dose of subversive nostalgia! #WackyPackages #70sToys #PopCulture #MadMagazine #Topps #Collectibles #SubversiveArt