The Mid Century Vault

Where to find the whole series

Curated by: Philip Mershon (110 videos)


Currently Playing: 067 Tupperware: The "Burp" Heard Round The World 🥣✨

Step back to 1952 suburbia, where the sound of "The Burp" changed the American kitchen forever. In this episode of the Mid Century Vault, Philip Mershon dives into how a failed store product became a billion-dollar social phenomenon. We explore the "Peak Era" of the 1950s and 60s, when hosting a Tupperware party was a status symbol and a path to entrepreneurship for women with limited career options. From the "Wonderbowl" to crazy hat contests, discover how Brownie Wise and Earl Tupper built a social network long before the internet. In this video, you’ll learn: That a paint can rim inspired the famous vacuum seal. Why Tupper pulled his products from store shelves in 1951 to sell exclusively in living rooms. How disposable convenience and microwave-safe rivals like Ziploc changed the game in the 80s. Join the Conversation: Do you have a favorite piece of vintage Tupperware? Maybe one you inherited or thrifted? Share your memories in the comments below! Here's the link I promised for Episode 044 Avon https://youtu.be/w1F5AiABiFg?si=Z_cv6TIOJOqVz93i Please hit the like button on this video, it helps so much! And I hope you'll consider subscribing to the channel. #tupperware #popculturehistory #nostalgia


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