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New Xbox CEO Asha Sharma just retired the 'Microsoft Gaming' brand and laid out her plan to reset Xbox after years of chaos under Phil Spencer and Sarah Bond. The 'We Are Xbox' memo blames the last five years for everything. But under the new logo, the structure looks the same. Join us at http://bellular.games for early access content, 20 editions of 'Loading Screen' a month and to support our team! 00:00 We Are Xbox 00:46 Sharma Takes Over 03:03 Reading The Memo 05:32 Inside The Plan 10:04 How Xbox Got Here 13:57 The Plan's The Plan Sources: https://www.windowscentral.com/gaming/xbox/exclusive-talking-to-new-xbox-ceo-asha-sharma-and-cco-matt-booty https://www.theverge.com/tech/911182/microsoft-xbox-game-pass-too-expensive-leaked-memo https://bellular.games/game-pass-got-50-more-expensive/ https://x.com/Chris_Dring/status/1942469649423052857 https://x.com/redphx/status/2037323830788829692 https://www.youtube.com/live/B1cpze5029I https://x.com/JezCorden/status/2043304305411645533?s=20 https://x.com/asha_shar/status/2041927053159886910?s=20 https://x.com/godfree/status/2042382357131641165?ref_src=twsrc%5Etfw https://news.xbox.com/en-us/2026/04/02/xbox-fanfest-tour/ https://www.youtube.com/live/XiuqOKvlHbc?t=6597s https://x.com/superhys/status/2044125577917968752 https://www.eurogamer.net/starfield-ps5-crashes-bethesda-responds https://x.com/klobrille/status/2044144996421427403 https://x.com/superhys/status/2044133052117389604 https://www.windowscentral.com/gaming/xbox/report-microsoft-cfo-amy-hood-has-forced-xbox-to-deliver-an-insane-30-percent-profit-margin-which-is-why-everything-is-crazy-right-now https://www.windowscentral.com/gaming/xbox/microsoft-has-made-it-impossible-to-be-a-fan https://www.seattletimes.com/business/microsoft/microsoft-to-lay-off-as-many-as-9000-employees-in-latest-round/ https://www.youtube.com/watch?v=Ybj10537yi4 https://bellular.games/loading-screen-unethical-and-or-unlawful-acts-alleged-at-halo-studios/ https://news.xbox.com/en-us/2025/02/19/muse-ai-xbox-empowering-creators-and-players/ https://www.xbox.com/en-US/gaming-copilot https://news.xbox.com/en-us/2026/03/11/project-helix-building-next-generation-of-xbox/ https://x.com/i/status/2049582922416435251