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Sign up for Rocket Money Premium+ at https://RocketMoney.com/bellular Thanks to Rocket Money for sponsoring this video. Microsoft has applied to patent a system that pauses games to show ads, then gives you more play time. We read the application to see when those interruptions would happen, why Xbox wants them, and how ad-funded access could change the way games are made. Join us at https://bellular.games for early access content, 20 editions of 'Loading Screen' a month and to support our team! 00:00 Ad Breaks In Your Games 02:33 Everyone Wants More 04:06 Microsoft's Patent 05:30 How It (Maybe) Will Work 07:37 Balancing The Books 10:47 Wanting Xbox To Win Sources: https://www.matthewball.co/all/presentation-the-state-of-video-gaming-in-2026 https://www.ea.com/ea-advertising https://www.theguardian.com/games/article/2024/jul/13/advergames-how-games-platform-roblox-became-a-corporate-marketing-playground https://bellular.games/steam-didnt-ban-advertising-in-games/ https://respawnfirst.com/microsoft-patents-ad-credit-system-for-pc-and-consoles-to-serve-in-game-ads-during-pause-windows/ https://image-ppubs.uspto.gov/dirsearch-public/print/downloadPdf/20260260258 http://windowscentral.com/gaming/xbox/microsoft-clearly-doesnt-see-much-of-a-future-for-xbox-cloud-gaming https://news.xbox.com/en-us/2026/09/03/xbox-cloud-gaming-changes/ https://bellular.games/loading-screen-can-cloud-gaming-end-the-hardware-crisis/ https://www.youtube.com/watch?v=IYBSNQLsBKk