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Currently Playing: Wall Street Just Said The Quiet Part Out Loud

Bank of America thinks GTA VI could give the games industry the cover it needs to raise prices. That sounds like a spreadsheet problem, but it could become everyone’s problem if $80 starts looking normal. And not just for GTA. Join us at http://bellular.games/ for early access content, 20 editions of 'Loading Screen' a month and to support our team! 00:00 GTA VI’s $80 Problem 00:46 A Banking Perspective 02:13 The Shareholder Pressure 03:29 Saving Games By Raising Prices 07:18 The Spreadsheet View 10:04 Take-Two Don’t Agree Sources: https://www.iicon.com/event-info https://seekingalpha.com/news/4584625-why-the-pricing-on-grand-theft-auto-6-could-be-a-video-game-sector-catalyst https://www.gamesindustry.biz/ign-entertainment-releases-internal-data-as-public-report-developed-by-kantar-and-uc-berkeley https://newzoo.com/resources/blog/post-pandemic-growth-returns-for-pc-and-console-driven-by-premium-spending-and-changing-price-dynamics https://www.ign.com/articles/take-two-ceo-addresses-grand-theft-auto-6-price-and-the-possibility-for-more-la-noire https://www.bloomberg.com/news/articles/2026-05-04/take-two-ceo-says-grand-theft-auto-vi-expectations-are-terrifying


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