The rise and fall

Currently Playing: The Rise and Fall of MySpace: The collapse of a $12B giant

Open Your Relay Account Today: https://relay.yt.link/51fnGtM Relay is a financial technology company and is not an FDIC-insured bank. Banking services provided by Thread Bank, Member FDIC. @bankwithrelay #RelayPartner In 2006, MySpace was the most visited website in America—bigger than Google, bigger than Yahoo, and valued at over $12 billion. Just a few years later, it was sold for $35 million and quietly faded into an internet punchline. So what actually happened? 👇 SUBSCRIBE for more business breakdowns https://www.youtube.com/@Michael-Girdley?sub_confirmation=1 Get my free guide → Why Great Businesses Fail: 10 Multi-Million Dollar Mistakes To Avoid: https://links.girdley.com/10fails-yt ------------------------------------------------------------------ ► Get my weekly letter to business owners: essential insights to run, grow, and stay ahead in your business → https://links.girdley.com/newsletter-yt ► For sponsorships or inquiries please reach out to: Contact@girdley.com ► Do you have a hat I should wear in a video? Send an email to: Contact@girdley.com ► Free events on all things small business: https://links.girdley.com/lectures-yt ► Deep dives on businesses for sale: https://www.youtube.com/@AcquisitionsAnonymousPodcast ► Follow me on Twitter/X: https://x.com/girdley ------------------------------------------------------------------ This video breaks down the full rise and fall of MySpace—from its explosive growth, dominance in music and culture, and a bidding war with legacy media giants, to the critical decisions that slowly killed the platform. We’ll cover the News Corp acquisition, the infamous Facebook missed deal, the Google ad contract that ruined user experience, and how technical debt and short-term thinking sealed MySpace’s fate. MySpace isn’t just a nostalgia story—it’s a case study in business strategy, tech innovation, and how even the biggest platforms can collapse if they stop building for the future. Subscribe for more deep dives into tech, business failures, and investing lessons every week.