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*🍹 Subscribe for a mocktail!* ► https://www.youtube.com/@FoodTheory/?sub_confirmation=1 Gen Z is now drinking WAY less alcohol than every other generation but why? And what does this mean for the alcohol industry? Will they struggle to upkeep sales or will they be able to pivot? That’s what we’re going to find out in today’s video! ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ *Credits:* Writers: Santi Massa, Eddie Robinson Editors: Andrew Mejia, Pedro Freitas, Brandon Lum Assistant Editor: Cat Turner (AntiApropos) Sound Designer: Yosi Berman, Alena Lecorchick Thumbnail: DasGnomo ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ Need Royalty Free Music for your Content? Try Epidemic Sound. Get Your 30 Day Free Trial Now ► http://share.epidemicsound.com/theFoodTheorists ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ #GenZ #Millennials #Alcohol #Theory #FoodTheory