Fratello Talks

Currently Playing: How Microbrands Have Changed The Game

Microbrands have come a long way. What was once largely associated with inexpensive, enthusiast-driven watches has developed into a much broader part of the industry. Today, small brands are experimenting with materials, movements, manufacturing techniques, and design in ways that can make them serious alternatives to more established names. In this episode of Fratello Talks, Nacho is joined by Daan and Jorg to discuss how microbrands have changed the game. The conversation looks at how quality has improved, how ambitious design has become a defining characteristic of the segment, and why the price of entry has also changed considerably. The result is a microbrand landscape that looks very different from the one that existed a decade ago.