Startup School

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Curated by: Y Combinator (30 videos)


Currently Playing: How To Price For B2B | Startup School

If you're a startup founder, how much should you charge for your product or service? It's a simple question that can make many lock up. What number should you pick? In this episode of Startup School, YC Group Partner Tom Blomfield guides you on how to come up with a price and then justify that number to customers. Apply to Y Combinator: https://yc.link/SUS-apply Work at a startup: https://yc.link/SUS-jobs Chapters (Powered by https://bit.ly/chapterme-yc) - 00:00 - Intro 01:19 - The Value Equation 04:28 - Cost 06:26 - Competition 10:08 - Pricing 13:42 - Free trials 16:42 - Recap 17:30 - Outro


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