How We Got Here

Currently Playing: Why Are All Our Movies Ads Now?

When we watch a movie we see 4-5 brands every 10 minutes. The advertising is hidden in plain sight and this episode goes looking for where and how that trick first came to Hollywood. E.T. and a bag of Reese's Pieces, Lois Lane chain smoking Marlboros, Happy Gilmore’s Subway t-shirts… and Jerry McGuire taking Reebok’s money and then screwing them over. All steps on the path to the situation audiences now find themselves in - marketing campaigns dressed up as movies. All that… plus a two truths and a lie with a twist - one "casual" mention in this very episode was a paid placement. Check out Cool Shirtz - https://shirtz.cool/ 0:00 Intro 04:45 Two truths and a lie 5:30 The First placement 14:52 The industry the figured it out first 20:32 The alien who changed everything 27:00 How the machine works 33:50 The Reebok disaster 37:27 Too far 46:23 Two truths and a lie