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Curated by: Adrian EE Perez (107 videos)
Clothing store Bristol changes from head to toe with Duval Guillaume Big changes for clothingstore Bristol : a new concept for the stores, new brochures, a new baseline and also a totally new campaign. The hero of this campaign is the tv-commercial "Switching heads", an idea of advertising agency Duval Guillaume Brussels. In this visually surprising commercial we see women simply changing heads in order to be able to wear eachother's outfit. This extremely fast way of changing clothes plays on the insight that women always want to wear the clothes of someone who is dressed better than themselves. In the commercial you can change clothes by simply switching heads, in reality it is better to go to a Bristol store. There you can find complete new outfits, fshoes and accessories included. This advantage is translated in the new campaign line "Change from head to to". This line will also be used in other media to coming weeks and months.